When I say people want to see more diversity in stories, no, I really don’t mean different stories about straight white dudes. I really, really don’t mean that at all. This isn’t about types of stories being told. This is specifically about people. I’m not letting you make this about something else. You are not hijacking this message to make sure we’re still talking about straight white dudes.
Retailers are also seeing a need to adjust their ordering to accommodate some of the new groups they see coming into their stores. While many stores report that their children’s comics sections continue to grow, the demographic that seems to be growing the fastest is young women, aged 17–33. Image titles like The Walking Dead, Saga, and Pretty Deadly have gotten their attention, but Wayne Wise reports that at Phantom of the Attic there are “a lot of young women who are really invested in Marvel and DC titles, as well as the Indies. New titles aimed at this group are an important part of this. Books like Captain Marvel, Ms. Marvel, and Young Avengers have been particularly successful.” Data from a reader survey by digital comics vendor Comixology supports what retailers are seeing. Chip Mosher, Comixology’s v-p, communications and marketing, confirmed that 20% of its new customers in the third quarter of 2013 were females ages 17–26.
It’s so nice to see vindication of WHAT WE’VE BEEN SAYING FOR YEARS.